Search Engine Optimization
Search engine optimization (SEO) is the process of optimising and promoting a website over the Internet for top rankings in search engines.
A number of factors are important when optimising a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process as well as off page factors, such as the number of links you have to your website.
This work needs to be done on an ongoing basis to improve your search engine rankings, Google especially is always looking for fresh content as well as links to your site from established third parties and well respected websites.
How to get a high ranking?
As well as having a well optimised and well designed website here are some of the current known facts that will assist your website in obtaining better rankings:
- The number of links to your website
- The age of your website
- Quality content & regular updates
- The addition of new web pages
- A well designed website
- Links on web pages of Google PR4, or above
- On page factors such as your Title & Meta tags
If you are unfamiliar with optimization, we should mention that ethical methods for website seo are essential, to ensure that any seo work will have a positive effect on your site, not a negative one.
Over the past few years the search engines have clamped down on various 'non-ethical' methods of optimization, a few such examples include 'keyword stuffing', 'doorway pages' and 'hidden text'. It is important that your optimization company is aware and up to date with all the latest requirements regarding the design and optimization of your site, otherwise rather than having a top ten listing for your site, you may find your site banned.